Magento SEO Tips for your eCommerce Website

Search engine optimisation is one of the major factors for every eCommerce business. Off-page Magento SEO involves citations and links pointing to your website and is as essential as on-page optimisation, and; you can implement the latter as per your requirement.

This blog talks about out-of-the-box Magento SEO and some of the best practices. Let’s start by discussing,

What is Magento SEO?

This is a combination of SEO adjustments that are unique to the Magento platform. Magento’s exciting features such as robots.txt file, sitemap.xml, and several ways to redirect pages are some of the great features that Magento offers. At the same time, Magento SEO includes duplicate content from the navigation, improper canonical tags, and a lack of blogging functionality.

Magento eCommerce SEO Tips

Magento SEO best practices are methods that help you rank your website better on SERP. All you need to do is, optimise your website as per Google’s requirements to get a better position in search.

Listed below are some of the popularly accepted SEO tips coupled with some of the technical Magento issues that need to be fixed. 

1.   Duplicate Content Problem for Many Pages: One of the most common SEO issues affecting several Magento store owners is duplicate content. To get rid of duplicate content, use canonical tag; go to the stores then to configuration, then go to catalogue under which, on the right side scroll to SEO and set canonical link Meta Tags for categories and products and click on Yes.

Duplicate content in Magento happens due to product filtering, product sorting, pagination, the same product in different categories, and variation of the same product.

 2.  Not-optimised HTML Sitemap: Auto-creation of HTML sitemap is not supported by Magento 2 by default. Hence, some extensions need to be implemented which can solve the HTML sitemap problem in Magento 2.

3.     Setup an XML Sitemap in Magento 2: XML sitemap is the file that comprises all the pages of the website. Magento 2 comes with enhanced XML sitemap functionality and to enable this, log in to your admin and go to stores, under which, go to settings, then to configuration. Then go to catalogue then to XML sitemap. Fine-tune the settings for category options, product options, and CMS page options in the drop-down menu. Go to the generation settings and select Yes. In the end, on the search engine submission settings set enable submission to robots.txt to Yes and save changes.

 4.      Optimise Product Images: Do not forget to optimise product images to enhance search engine rankings. Ensure that all the images have correct alt-tags as these search engines cannot read images. Hence, it is necessary to add proper alt text. At the same time, ensure that you use proper descriptions and do not stuff keywords in the alt-tag. Provide informative filenames to the images and make sure the alt-tags are short, clear, and precise.

 5.    Speed Up your Magento2 eCommerce Site: One of the essential factors that influence search engine rankings is fast page loading which is among the top organic search engine ranking factors. The page that loads quickly impresses users and search engines can reward you for it.

 6.    Modify Robots.txt File: This file shows search engine robots which pages on the site to crawl and which not to crawl. Enter the site URL into the browser and add robots.txt at the end. To edit robots.txt, go to general under stores then go to design and then click on edit custom instruction of robots.txt file.

 7.      Issue with Magento 2 Default Title and Description: While setting a Magento store, choose the default title and Meta description and edit them to optimise for SEO.

 8.      How to Add Meta Title and Meta Description for a Product/Category and Content Pages in Magento 2: To add a Meta title and Meta description for a product, go to Magento 2 admin. From there go to products followed by catalogue and then click on edit product and scroll to SEO where you can enter the Meta title and Meta description.

 9.      Enabling Search-friendly URLs in Magento 2: Ensure that the URLs are unique, static, and optimised as per SEO guidelines.

 10.  Remove Default Store Code from URL: To do so, start by going to admin, under which go to stores. Then go to configuration then general followed by web then URL option under which go to add store code to URLs and choose No. Click on the cache management link once all these steps are complete.

11.  Add a Blog Page to your Magento Store: It needs to be kept in mind that a blog page is an essential aspect. Hence, it is essential to learn how to add a new blog page to Magento 2. You can use a free blog extension for the Magento 2 eCommerce store without adding a third-party framework.

 12.  Get Quality Links to your Store via Different Platforms: Quality links are the process of creating relevant inbound links to a website. This will help the website rank high on SERP which will generate targeted traffic to your website. Make sure you choose the perfect strategies for your store if you wish to build high-quality links.

  Wrapping Up,

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