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Magento SEO Tips for your eCommerce Website

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Search engine optimisation is one of the major factors for every eCommerce business. Off-page Magento SEO involves citations and links pointing to your website and is as essential as on-page optimisation, and; you can implement the latter as per your requirement. This blog talks about out-of-the-box Magento SEO and some of the best practices. Let’s start by discussing, What is Magento SEO? This is a combination of SEO adjustments that are unique to the Magento platform. Magento’s exciting features such as robots.txt file, sitemap.xml, and several ways to redirect pages are some of the great features that Magento offers. At the same time, Magento SEO includes duplicate content from the navigation, improper canonical tags, and a lack of blogging functionality. Magento eCommerce SEO Tips Magento SEO best practices are methods that help you rank your website better on SERP. All you need to do is, optimise your website as per Google’s requirements to get a better position in searc
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Proven Tips for Digital Marketing Automation

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Undoubtedly, technology can help enhance marketing results. Through marketing automation systems, you can send meaningful communications to existing and potential customers to nurture leads and convert them. Through marketing automation services , businesses can Send personalised emails to your leads and customers. Choose from several templates for the one that suits your business needs. Follow up with potential customers automatically and nurture them until they convert into customers. Manage the entire subscriber list from one place conveniently. In this blog, we have listed a few tips for digital marketing that has been tried and tested over the years by several successful businesses. Tips for Digital Marketing Automation Services 1.       Develop a Marketing Automation Strategy: Even though marketing automation is extremely beneficial, it is advisable for businesses to not try and automate every part of their business. Ensure that you have a proper strategy laid out that adheres to
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Fact Check: 6 Misconceptions about Adobe Cloud Services

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Adobe Inc. acquired Magento in 2018, making it a part of Adobe cloud services. In 2019, the company launched Adobe Commerce Cloud, which is a fully-managed cloud-based version of the Magento platform that works in sync with Adobe Experience Cloud tools including Adobe Analytics Cloud, Adobe Marketing Cloud, Adobe Advertising Cloud , and Adobe Experience Manager . Albeit, Adobe Creative Cloud is a comprehensive set of flexible tools for creativity, there are some myths that impact its popularity; which need to be debunked. This blog talks about some of the popular misconceptions about Adobe Creative Cloud. Let’s begin! Adobe Creative Cloud is a combination of applications and services that are used for all creative projects. These software are used for photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Adobe Inc. gives you the convenience to create your own plan with individual app subscriptions or you can subscribe directly to th
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How is Magento Beneficial for eCommerce?

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According to recent data, the global eCommerce market is expected to grow to $5.55 trillion in 2022. Since the volume of eCommerce customers is growing exponentially, business owners require robust online solutions to not only provide customers with an enhanced shopping experience but also to drive in new audiences. Of all the top eCommerce platforms, Magento is the best and most widely preferred platform for website development as it provides endless growth opportunities to businesses. Did you know that Magento powers around 0.6% of all known websites and 2.3% of the eCommerce stores worldwide? To establish how Magento is beneficial for eCommerce, we have discussed the features of this eCommerce solution . What is Magento? Magento, now Adobe Commerce, is an open-source platform written in PHP and developed on the Zend framework. Magento was initially released on March 31, 2008, by Varien which was later acquired by Adobe in May 2018. How is Magento Beneficial to eCommerce Pl
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10 Benefits of Using Magento 2 for your eCommerce Store

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The ever-evolving world of eCommerce has seen remarkable changes over the past year or year and a half. Statistics state that global retail eCommerce sales reached nearly $4.3 trillion, which spiked to approximately $5.2 trillion in 2021 and is expected to reach $5.4 trillion in 2022. The eCommerce trend is not fading anytime soon. “Online payment will continue to pay an ever-growing and significant role in the development of eCommerce as well as the stimulation of consumer demand.” –Lucy Peng, Co-founder of Alibaba Hence, if you are planning on starting a business, owning an eCommerce store is the perfect option. For an eCommerce store to function seamlessly and profitably, you need to ensure that it is built on the right eCommerce platform. So, What is an eCommerce Platform? An eCommerce platform is an end-to-end software solution allowing retailers to manage and operate their businesses. eCommerce platforms are categorised into 3- ·          Hosted Platforms: Popularly used, the hos
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