How is Magento Beneficial for eCommerce?

According to recent data, the global eCommerce market is expected to grow to $5.55 trillion in 2022.

Since the volume of eCommerce customers is growing exponentially, business owners require robust online solutions to not only provide customers with an enhanced shopping experience but also to drive in new audiences. Of all the top eCommerce platforms, Magento is the best and most widely preferred platform for website development as it provides endless growth opportunities to businesses.

Did you know that Magento powers around 0.6% of all known websites and 2.3% of the eCommerce stores worldwide?

To establish how Magento is beneficial for eCommerce, we have discussed the features of this eCommerce solution.

What is Magento?

Magento, now Adobe Commerce, is an open-source platform written in PHP and developed on the Zend framework. Magento was initially released on March 31, 2008, by Varien which was later acquired by Adobe in May 2018.

How is Magento Beneficial to eCommerce Platforms?

To start an eCommerce business, business owners need to plan and design strategies extensively, ensuring that the products they sell reach out to a wider audience. You need to ensure that the eCommerce platform you use for your online store is secure, easy to use, has a strong foundation, and offers better performance and scalability at the same time.

Listed below are some of the key reasons that position Magento as the best option for eCommerce businesses.

1.       Magento eCommerce solution offers multi-website options that can be controlled by a single back-end admin.

 2.   It is SEO-friendly. Since every eCommerce business owner’s main goal is to rank their website high on SERP, which is achievable through optimisation, Magento’s advanced SEO features allow e-business owners to rank their product pages, optimise URLs, set rich snippets, and more.

 3. Offers a flexible content management system (CMS) as compared to other platforms. Regardless of the size of your business.

 4. Magento is highly secure and offers users a plethora of extensions. The extensions that Magento offers provide users with the ability to extend the features of their e-store at any time. At the same time, Magento is PA-DSS compliant, ensuring that it follows globally accepted security standards and follows the 14 vital protection criteria.

 5.The page-loading time of the eCommerce websites built on Magento is less. The heavy-duty platform allows admins to limit the page load time to a bare minimum despite high traffic volumes.

 6. There are numerous hosting options with Magento which allows online businesses the freedom to have ownership of their own files and choose the host companies they wish to associate with.

 7.  Users can get support related to language and currency. This allows e-business owners to operate their stores from any location in the world.

 8. Customised integrations is among the major contributing factors to using Magento. 3^rd- party integration provides Magento eCommerce solutions with more choices to customize their online store.

 9.    Magento is mobile-friendly and offers the website a responsive design that helps provide a seamless customer-experience across multiple screens. To top that, Magento offers cross-platform compatibility, cross-browser compatibility, and device form agnostic capability that makes it perfect for modern-day eCommerce businesses.

 Wrapping Up,

Magento is an incomparable multi-channel eCommerce platform that allows e-business owners to create and design their websites, irrespective of the size and complexity. You can create high-end B2B and B2C shopping experiences with Magento’s rich, out-of-the-box features.

18^th Digitech, an Adobe Gold Solution Partner, is here to assist you in each step of your B2C and B2B journey. We offer personalised eCommerce solutions that deliver a positive customer experience and drive conversions.